FOX SPORTS UNIVERSITY x MAJOR LEAGUE BASEBALL
Communication Intern | August 2024 - December 2024
I collaborated with a team of eight to develop a marketing campaign promoting MLB Green's sustainability initiatives at the 2025 MLB Speedway Classic. We conducted research, created digital and promotional content, and presented our work to FOX Sports and MLB representatives.
Brief
Raise awareness for MLB Green sustainability initiatives at the 2025 MLB Speedway Classic between the Atlanta Braves and Cincinnati Reds.
Campaign Overview
Stop the Trash Talk. This campaign turns a familiar sports phrase into a powerful call to action, inspiring sustainable action at the Speedway Classic and beyond.
Research Results
147 Survey Respondents & 8 Interview Participants and 2 Focus Groups
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MLB Green’s efforts lack visibility on social media.
Sustainability is viewed positively but doesn’t strongly influence fan loyalty or attendance.
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Many are unaware of MLB Green's sustainability initiatives, but are eager to contribute to sustainability efforts.
Stop the Trash Talk
Campaign Video
